• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

An evaluation of the potential for setting up a freelance personal training business in Weymouth and Portland.

Thumbnail
View/open
Dissertation (6.417Mb)
Author
Sloan, Andrew John Richard
Date
2007
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
This Enterprise Project has been completed as part of the researchers BA (Hons) Degree in Leisure and Sports Management. The aim of the study was to determine the feasibility of setting up a freelance personal training business in the Weymouth and Portland area. The project objectives involved carrying out a relevant literature research into related topics, devising and implementing a market research study in order to determine the feasibility of the proposed business, and then utilising all information obtained to construct a clear and concise business plan. This also involved identifying required financial resources and then constructing financial forecasts for the first three years of operation. Following this, the researcher was able to evaluate the business planning process and analyse the results, before making recommendations for further action. Primary and secondary research was carried out using both desk and field research. Primary data into potential clients was collected through 200 questionnaires sent out across 2 quota samples of respondents. Results determined that 13 respondents would pay £25 or more per hour for the proposed service. Valuable primary information on the industry was conducted through electronic interviews with 2 potential direct competitors within the personal training industry. Further competitor analysis was conducted through desk research, and following a SWOT analysis of Fit4life, the researcher was able to rank his proposed business against direct and indirect competitors for year 1 and 3. It was concluded that at the end of year 3, Fit4life should have achieved market dominance within the area. The researcher concluded that it is highly feasible for him to establish Fit4life within Weymouth and Portland, and with the right implementation, Fit4life will achieve its vision of becoming the number 1 provider of personal training and nutritional advice in Dorset.
URI
http://hdl.handle.net/10369/5563
Description
BA (Hons) Leisure and Sports Management
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    The impact of the development stage of a hallmark event on the host city and the local communities: A case study of the Olympic Games in London 2012 

    Jurisch, C. Jacqueline (Cardiff Metropolitan University, 2012)
    The overall research aim was to give a critical overview of the impacts of the development stage of a hallmark event on the host city and the local communities. This dissertation was investigating the case study of the ...
  • Thumbnail

    Capturing Research Value in Commercial Design Outputs 

    Al Batlouni, Dana (Cardiff Metropolitan University, 2020)
    Effective university-industry collaboration has become a major focus for governments in recent years. Universities are increasingly expected to play a greater role in the innovation system and evidence their contribution ...
  • Thumbnail

    An investigation into how businesses use sponsorship within their marketing strategy to promote the organisation at events and what motivates the organisation to do so 

    Emmett, Andrew (Cardiff Metropolitan University, 2015)
    The focus of this research is to analyse and research how businesses use sponsorship within marketing mix to promote the organisation at events, from this the researcher looked into the different motivations for sponsoring ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator