The feasibility of setting up a tenpin bowling alley, to be located in City Road, Cardiff
Cardiff Metropolitan University
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The aim of this report is to assess the feasibility in setting up a tenpin bowling alley, to be located on City Road, Cardiff. To achieve this, an overall aim and several objectives were created. Extensive primary and secondary research was carried out to discover whether or not the venture would be feasible, and hopefully profitable. This included: • An extensive literature review was conducted to gather information related to entrepreneurship, enterprise, business start-up and leisure and gaming. • Market research showed that there was demand for the business. • A business plan was compiled, detailing operations of the business. • After reviewing the findings, it was clear that the business was both feasible and profitable. The business plan includes an in-depth analysis on business operations and objectives, management, financing, marketing and future developments. The key aim of the business is to strive to provide first class facilities for tenpin bowling, with provisions for food and drink. The financial forecasts suggest that the business will be profitable.
BA (Hons) Hospitality Management