Railway cottage restaurant with rooms: An evaluation of the potential for a luxury restaurant with rooms business in Swanage, Dorset.
Cardiff Metropolitan University
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The purpose of this research project was to evaluate the potential of a restaurant with rooms business in Swanage, Dorset; an unspoilt picturesque town located on the South-West coast of England. A restaurant with rooms can be typically perceived as a guest house with an onsite restaurant open to the general public with guest rooms for those also seeking accommodation. The author chose the mixed method approach to researching the market, through primary and secondary research. Primary research included; online surveys and one-to-one interviews involving 125 participants. A comprehensive competitor analysis and thorough research of the demographics of Swanage made up the secondary research. This comprehensive research led to the author recognising a gap in the market for this new hotel concept as it revealed that its sustainability within a market with many similar businesses will be down to its unique facilities and services. Most importantly for the business's survival in the long-term, is the knowledge and experience of the management to ensure the business can adapt to changes in the market in the future.
BA (Hons) Hospitality Management
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