An evaluation of the potential feasibility of setting up an event management business specialising in golf club events in South West England.
Cardiff Metropolitan University
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This enterprise project has attempted to explore the viability of setting up and running a tailor made Events Management Business specialising in golf club events in South West England. The business will aim to offer a truly exclusive experience through a combination of tailor made packages specifically designed to meet the individual needs of the consumer. A detailed business plan has outlined the operational features of the business including legal, financial, marketing, branding and operational aspects. The name of the business is Olive Event Planning and will operate as a sole trader business; the author Natasha Messer is the owner and will manage day to day operations from the main office based in Somerset. Findings from primary and secondary research will be evaluated in the analysis section where future recommendations are suggested. Additionally business plan results have demonstrated there is a market for this business and the potential for it to do well, this has been demonstrated by primary and secondary research and the completion of 58 questionnaires from the general public and golf clubs in the South West. As events management has only comparatively been regarded as a potential career (Shone &.Parry 2004) it will be important to conduct a conclusion to help establish whether the concept suggested is a viable business proposition.
BA (Hons) Events Management
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