Little wild things: A feasibility study in to the establishment of an online business, providing outdoor activities and clothes for children.
Cardiff Metropolitan University
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The aim of this project was to conduct a study into the feasibility of creating an online business providing high quality and imaginative outdoor activities and clothing for children aged between 2 and 12. The name of the business is 'Little Wild Things' and the key aim of 'Little Wild Things' is to provide high quality, imaginative and practical clothing and products for families with young children that are not available on the high street. Whilst this is the predominant business aim ‘Little Wild Things' also aims to create an online environment where families can upload pictures share ideas of places to go and activities they have done. Both primary and secondary data was collected to evaluate the feasibility of 'Little Wild Things'. Primary data was gathered in the forms of questionnaires, focus groups, interviews and competitor analysis and observations. Conducting a review of literature sourced secondary data that surrounded the business idea. Both primary and secondary data assist the different stages of the projects evaluation. Conclusions of 'Little Wild Things' feasibility show that there is a demand in the market for an online store supplying high quality, imaginative and creative outdoor clothing a products for families with young children. Finances show that the business idea is feasible and profitable.
BA (Hons) Business and Management
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