An investigation of the effect the recession has had upon charity shops and the author's findings from personal experience as a volunteer
Lobato, Tatiana Sima
Cardiff Metropolitan University
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The aim of this research project of 11,273 words was ought to investigate whether the recession has affected charity shops in a positive or negative way. The main research objective of the study was to explore the development of charity shops in times of an economic downturn. Therefore the author also started to volunteer in two charity shops: Oxfam and Scope. Primary research consisted of using qualitative semi-structured open-ended interviews and participant observation. Quantitative data was obtained through questionnaires in order to identify main consumer characteristics and motives of consumers to buy at charity shops. The sample for the study consisted of one hundred and seven respondents between the ages of fewer than 20 and over 60. The respondents were selected in front of Oxfam and Scope located in the Albany Road of Cardiff. Secondary research encompassed a wide range of readings in order to describe the concept and popularity of charity shops and analyse the effect of the recession upon the retail sector. The results of the research revealed that the recession had substantial effects upon the retail sector in various respects. Since consumer spending became less many retailers faced a loss in sales, with some of them forced to close down their businesses. For many charity shops one of the main effect caused by the downturn were falling donations, a lack of volunteers and competition within the charity shop sector but also with other retailers and online providers such as eBay or Freecycle.
BA (Hons) Business Studies
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