Internet marketing as a key to successful marketing campaign

Abstract

The present research paper has an aim to question the nature of Internet marketing and its development in Kazakhstan. The dissertation focuses on proving that Internet awareness and contribution should have place in relation to success of the modern company. The paper analyses the shift that happened in the technology area since the past decades and the impact on people it has made. Therefore, research strives to demonstrate that marketing in the recent Internet area should be developed in terms of latest changes in technology. The literature review section is the basis for this research project as it contains secondary research on existing literature and statistics previously made on the subject of Internet marketing. All information is expounded in the form of concepts, theories, ideas, and previous surveys results from academic articles, text books and publications. The methodology section includes primary and secondary research I used; exacting methods like probability, sample and data collection approaches are discussed in this particular section. The data and analysis section investigates the primary research made on this subject in relation to sample of 100 people. The results of primary research are discussed in this section and are linked and correlated to findings from secondary research. All data found is presented in the graphical form with the help of diagrams. The conclusions section refers back to aims and objectives of the dissertation and identifies the major findings and most appropriate inference from the research made. The recommendation section includes the possible areas for further research on this particular topic.