Do films take away readers or create ones? A study of the impact motion pictures have on leisure book reading and leisure book sales
Cardiff Metropolitan University
MetadataShow full item record
The current dissertation represents a research conducted on the topic “Do films take away readers or create ones? A study of the impact motion pictures have on leisure book reading and leisure book sales. The main objective of the research is to investigate the impact which the film industry has on the trade with leisure books. It attempts to determine to what extent the visual media have the capacity to form and/or shape reading habits in the population and how they influence people’s purchasing decisions when it comes to book spending. The adopted research method is deductive. The dissertation includes a report on the findings of the secondary data analysis and a detailed description of the results of the primary research conducted by means of a self-administered questionnaire. The secondary research is based on the articles and books available in the online database subscriptions of the Cardiff Metropolitan University and the library of the International University College. The survey included questions aimed to determine the attitudes and opinion of the participants on issues directly connected to the topic and was filled in by 118 respondents. The collected feedback has been assessed by means of selective comparison between the replies to different questions which may reveal connections, descriptive statistic measures and correlation analysis. The research findings indicate that there is a connection between the two discussed industries and motion pictures and TV programmes/series have the potential to draw the attention of their audience towards reading and buying books. The study also gives answers to a few related research questions set in the beginning of the paper. The reached conclusions are used as a starting point for the elaboration of a number of recommendations to two groups of stakeholders – publishers and book sellers so that this potential can be exploited properly.
Master of Business Administration
Showing items related by title, author, subject and abstract.
Sedgley, Diane (Cardiff Metropolitan University, 2007)Despite the increase in the number of men living beyond the age of fifty, the sex ratio (the number of men to the number of women) is still 85 men per 100 women in the UK. Indeed at the age of 85 and over, the sex ratio ...
McAndrew, Hazel (University of Wales Institute Cardiff, 2012)The aim of this case study was to identify and analyse policy, procedures and risk assessment within a public leisure centre. To further this aim, a number of specific research objectives were identified; i. Identification ...
Jones, Dewi Huw (Cardiff Metropolitan University, 2007)Whilst dance culture and 'clubbing' has exerted a huge influence on worldwide youth culture in recent decades, academic engagement with this leisure phenomenon has been limited both in scope and in methodological approach. ...