The impact of the economic downturn on the consumer's behavior and social life and how social media advertising could have positive impact for this reason

Abstract

The research will answer the theory that financial crisis could affect in positive way the industries which are situated main or partly in the Internet. In fact, social media advertising and the benefits of it will be examined in order to prove the relations between economic crisis – more use of Internet – more use of social media – more traffic for advertisers – more people reached – more money spend. The author is focused on the problems occurred after excessive usage of Internet. The relation between the financial crisis and the increase of the use of Internet is because the hard income situation in each household deprived them of the possibilities to participate in outside activities as years before. Therefore, more hours are spent in front of a computers "surfing" in the Internet which causes a lot of mental and even physical disorders. However, the dissertation will focus not on the use of Internet, but in the specific use of social media and the results of its use. In times of crisis the market could be estimated as time of the buyer. The reason is that all customers' criteria is very high due to the high supply on the market and the strong competition between the companies. However, the low demand and the high supply give the opportunity to all clients to have a lot of varieties for their money. The purpose of the dissertation is to describe and observe the results of using Facebook as marketing tool and how it could be profitable for all companies in different industries. In fact, not only industries part of the sector of Internet could achieve profits by advertising in social media, but all companies which want to have a modern and suitable with the "new time" marketing strategy.