CORPORATE SOCIAL RESPONSIBILITY – AN INVESTIGATION INTO THE
Cardiff Metropolitan University
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This study provides an overview of the emerging business tool corporate social responsibility and also outlines its growing importance within the sporting industry. The literature also explores evidence of Corporate Social Responsibilities (CSR) importance within business through looking at consumer attitudes and the way CSR can shape them. The general thought within the literature is that socially responsible behaviour within industry has a high level of influence over the way the consumer perceives the modern day organisation. The literature combines a number of arguments and perspectives surrounding the topic, subsequently offering the reader a multi-faceted view on CSR as well as a particularly rich set of data to observe. There is much need for the study of CSR, particularly the effect it has on consumer attitudes. In terms of previous research conducted on CSR, Walker and Kent (2009) claim that “two primary issues remain largely un- investigated – the motives behind CSR activities and the benefits that might accrue for the organisation”. This study follows both of these areas and offers evaluative interpretations of existing literature and data.
DEGREE OF BACHELOR OF SCIENCE (HONOURS) SPORT MANAGEMENT