What are the factors which positively influence participation rates in women’s community rugby using a case study methodology?
Cardiff Metropolitan University
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Women’s rugby in England has seen a rise in participation within the last 10 years. There had been lot of research conducted as to why females drop out of sport and physical activity, however there was limited literature available with which to analyse the factors which have contributed to a rise in participation rates within specific sports. Therefore the objective of this study was to find which factors have positively influenced participation rates in women’s community rugby. The data was collected from female community rugby players using questionnaires. The results indicated that the main internal motivation for playing community rugby was the social factors involved. The predominant external influences on females to start playing rugby were the people close to them. Finally, the media attention created by the RFU on the England women’s team has successfully promoted knowledge of the team and the sport but was not necessarily the only motivation for women to play rugby. The findings may help other national governing bodies to increase their participation levels by building on these positive findings.
DEGREE OF BACHELOR OF SCIENCE (HONOURS) SPORT DEVELOPMENT
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