An evaluation of the feasibility of setting up a party supplies store in Swansea
Cardiff Metropolitan University
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The aim of this project was to conduct a study into the feasibility of setting up a party supplies store in Swansea. The party supplies store will give the opportunity for customers to purchase all the party ware they require for on occasion all under one roof and allowing them to physically see the size and quality of the items they are purchasing. The name of the party supplies store is "Party Avenue" and will be a limited company. In order to carry out the feasibility of Party Avenue, primary and secondary research was conducted. The primary research consisted of questionnaires, interviews, and a competitor analysis. The secondary research was primarily carried out as part of the literature review that surrounded the business idea with topics including the party and retail industry, entrepreneurship and Swansea as a location. Both the primary and secondary research had contributed to and assisted the decision making process within the business plan. From evaluating the feasibility of Party Avenue, it is apparent that there is a demand in the Swansea area for a party supplies store which provides a variety of themes for different occasions. The financial forecasts based on the primary and secondary research considerations support the feasibility of the business.
B.A. (Hons.) Events Management
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