To evaluate the feasibility of setting up a Pasta Bar in Cardiff.
Cardiff Metropolitan University
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A feasibility study of a potential takeaway pasta bar named 'rianna's pasta bar was made. The purpose of the study was to evaluate the 'Pasta Bar' being set up in the capital city of Wales, Cardiff. This area is highly populated with University students and attracts visitors from all over the world. The authors proposed idea is to provide unique and tasty pasta to the target market of Cardiff. Takeaways in the UK are becoming more and more popular as the varieties of foods expand and consumers are using takeaways as an opportunity not to cook at home. There are currently only a handful of takeaway stores offering the authors proposed idea, therefore the market needs and wants innovative products. The initial idea was visualised when the author discovered celebrity chef Gina D’Acampo opened a 'Pasta Bar' in London, providing various pasta dishes with his Italian touch. The author conducted a literature review with the aim to explore the takeaway industry in more detail. With the use of online sources, books, journals and relative articles the author discovered interesting facts that helped to develop the business plan. The business plan will summarise each stage needed in order to set up this sole trader business. This involves creating a brand, legal requirements, staffing structures, products and services and financial forecasts. After conducting relevant research and creating a business plan for 'rianna’s pasta bar' the author believes the proposed idea has potential to be a success in the current market.
BA (Hons) Events Management
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