To evaluate the feasibility of setting up a café located in Cardiff city centre in which specialises in food for people with specific dietary needs.
Cardiff Metropolitan University
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The aim of this project is to evaluate the feasibility of setting up a café located in Cardiff city centre which specialises in food for people with specific dietary needs. The primary and secondary research included both those who suffer from coeliac disease and/or lactose intolerance and those who do not. In-depth secondary research was conducted using relevant sources to gain an understanding into the following areas; small businesses, entrepreneurship, the hospitality industry, the café sector, dietary needs and eating out, coeliac disease, lactose intolerance and legislation. Primary research was also conducted using online questionnaires distributed to forums for those who suffer from coeliac disease and or/ lactose intolerance. A focus group helped to gain an understanding of the needs of those who do not suffer from such dietary needs. Interviews to two local businesses helped gain an insight into the difficulties and the factors which need to be considered when starting up a business. A parent of a child who suffers from coeliac disease was also interviewed to establish the difficulties they face when dining out and if establishments cater for their child’s needs. The market research was supported by the secondary research. A business plan was created with the help of ‘Venture Wales graduate start up support business plan and guidance notes’. The business plan includes; products and services, the market and marketing, management and personnel, future developments and finance. The primary and secondary research enabled the author to adapt each section within the business plan to best suit the business idea. The three year financial forecast was created with the use of the supporting evidence. This identified the feasibility of ‘Ailsa’s Café’ which is expected gain a profit.
BA (Hons) International Hospitality and Events Management
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