R3: Evaluating the Feasibility of setting up a sustainable nightclub in Cardiff City Centre
King, Chelsea Marie
Cardiff Metropolitan University
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The aim of this project is to critically analyse the feasibility of opening a new night club in the centre of Cardiff and looking at the night club industry and its customers. The focus on the project is on the ability to start and sustain a successful nightclub specialising in sustainability and eco-friendliness with this theme running the whole way through the project and the night club. The project will first look into the academic literature surrounding the topic area, including a critical look at the current economic climate within the UK and how hard or easy it would be to start a business up in Cardiff. The project will also look into eco-friendly techniques and how people have been reacting to the demise of the O’ Zone layer. The main part of the project will be a detailed business plan of the business venture products and services offered together with marketing channels, financial forecasts, market research and human resources. SWOT and PEST analysis are also used within the business plan to provide an insight on the internal and external environment surrounding the business. The business plan will also look into future developments of the night club can look it into how it will has established itself within the Cardiff market. After the this section there will be analysis of the business plan and the discussion part of the project will critically analyse the decisions made by the author in the project. Concluding the author will discuss whether or not the project is feasible. Financial forecasts were created for 3 years including profit & Loss accounts, cash flow statements, balance sheets and ratios. These support the feasibility of the business idea and show that a profit is being made year on year. The business plan was discussed and analysed and recommendations were made for improvements to the business plan, and then developments were thought about for the business after the first 3 years.
BA (Hons) Events Management
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