A feasibility study of establishing "SwimShore," a swimming school located in Spain
Cardiff Metropolitan University
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The main aim of this project was to undertake research to ascertain the feasibility study of establishing a swimming school located in Spain. In order to achieve this, the following objectives needed to be reached and completed. • To undertake a literature review on setting up a business, market trends and other key/relevant literature regarding leisure related tourism. • Carry out primary market research to investigate the demand and understand the needs and requirements of travellers wishing to attend a swimming school. In addition, review current business practices of related organisations. • Establish a location for the business with justification for choosing such a destination. • Compile an extensive business plan and evaluate the feasibility of such a business. • Identify the available financial resources needed to set up the business and complete necessary financial analysis and reporting. • To evaluate the findings and assess the success of the business strategy and outline any possible growth or further development opportunities.
BA Enterprise Project