An Investigation into the feasibility of setting-up a 'Scandinavian themed' Café/Bar in Cardiff.
Cardiff Metropolitan University
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The aim of this project is to conduct a study into the feasibility of setting up a 'Scandinavian themed' Café/bar in Cardiff, which focuses on offering a range of Scandinavian cuisine, in a relaxing and cosy environment. In order to do this, the following objectives were completed: • To analyse the existing academic literature and investigate the market with relevance to the hospitality industry. • To conduct primary research using online questionnaires, as well as finding out the estimated footfall figures of the chosen business location. • To review primary and secondary research with regards to setting up this project. • To develop a business plan that includes proposed financial costs and identifies the financial resources needed. • To consider the legal requirements associated for business set-up. • To evaluate the feasibility of the proposed enterprise venture. • To conclude and make recommendation on the project and its future. This project has proved the feasibility of the business and its potential for lasting success.
BA (Hons) Events Management
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