Redroot Activities - An Evaluation of the Feasibility of Setting up an Online Tour Operator business in The Forest of Dean, Specialising in Tailor-Made Outdoor Activity Packages.
Cardiff Metropolitan University
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The aim of this project was to critically assess the active tourism and e-commerce industry, to identify the feasibility of setting up an online tour operator in The Forest of Dean, specialising in tailor-made outdoor activity packages. Firstly, the project analysed the literature related to starting a business, the tourism industry and the use of e-commerce. This analysis is presented in the form of a literature review. Primary research was also conducted to provide a combined analysis of the market. The primary research was in the form of questionnaires and interviews. The research was used to aid the process of writing the business plan located in section three. The business plan includes a full description off all the important elements of the business, including, the products and services, a marketing strategy, management and personnel, finances and the future of the business. An executive summery is a located at the beginning of section three to provide a detailed over view of the business plan. To fully evaluate the extent of the businesses feasibility, an analysis and discussion has been included in section four. Here, is where the author has discussed the process of producing this project and how improvements could have been made, to enforce the feasibility of the business. One of the first parts of the project the author addressed was to set out the objectives for project which are displayed in section one. To conclude the project the author revisited these objectives to fully evaluate whether they had been achieved. To finally complete the project the author discussed recommendations that she identified once the project had been produced.
BA (Hons) International Tourism and Events Management
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