Evaluate the feasibility of setting up an online business that organises and plans student and graduate career opportunities abroad.
Cardiff Metropolitan University
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The aim of the project was to conduct a feasibility study of setting up an online business that organises international career development opportunities for students and graduates. Objectives included; conducting a literature review to understand and analyse relevant literature and market influences, carrying out effective research to establish the market and consumer expectations, and analysing, evaluating and concluding the project to understand its strengths and weaknesses. Work Worldwide aims to create tailor made work opportunities in countries outside of Europe. The business owner will work closely with every customer to organise their perfect trip including; the contract of work, flights, transfers, accommodation, visas and orientation. Primary and secondary research in the form of a literature review, surveys, interviews and a competitor analysis enabled the author to investigate the business potential with the chosen target market. Both forms of research provided essential information in the development of the business Work Worldwide. Conclusions of Work Worldwide’s feasibility study show that the business is entering an up and coming market therefore demand is likely to increase dramatically. The businesses high quality personal service will stand it apart from potential competitors and build a strong reputation within the student and graduate market. Financial forecasts show that the business idea is feasible and will generate a healthy profit.
BA (Hons) Events Management
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