Late twentieth century cultural change and the decline and attempted rejuvenation of the British seaside resort as a long holiday destination: A case study of Rhyl, North Wales
Gale, Timothy John
Cardiff Metropolitan University
MetadataShow full item record
Between 1979 and 1988, the number of visitor nights spent at British seaside resorts declined by 39 million, or 27 per cent (Wales Tourist Board, 1992). Several explanations have been proposed for this relatively sudden downturn in fortunes, ranging from the emergence of competition (within the market for holidays of four nights or more) from overseas resorts offering virtually guaranteed sunshine, to the deteriorating environmental quality of a product built for the nineteenth, as opposed to the twentieth, century. Rarely, however, do these explanations transcend the 'symptoms' of resort decline, to interrogate the 'root causes'. Accordingly, this study interprets the influence of late twentieth century cultural change (to wit, the transition from modernism to postmodernism as dominant cultural 'formations' or 'experiences') upon the production of the tourism resource(s) and place image(s) of Rhyl (a traditional resort on the North Wales coast), as mediated by the local state, with a view to identifying those material and symbolic transformations consistent with its decline and attempted rejuvenation as a long holiday destination. This was operationalised via a reading of Rhyl's townscape and municipal brochure as 'text', for the period 1951 to 1996 (using the analytical methods of iconography' and 'semiotics'), and a form of records analysis known as 'tracking', as applied to the committee minutes of successive local authorities with responsibility for the provision and promotion of the Rhyl 'product', namely Rhyl Urban District Council and Rhuddlan Borough Council (pre and post 1974, respectively). The study's findings were conceptualised in the form of a model, and shown to be consistent with the ontology and epistemology of critical realism (which holds that social reality is not constructed by individuals or science, but by underlying 'generative mechanisms').
Showing items related by title, author, subject and abstract.
A study into the impact of the Ryder Cup 2010 on golf club membership at the Celtic Manor Resort, with specific relevance to the marketing techniques used to achieve increased membership numbers. Roff, Laura Sian (Cardiff Metropolitan University, 2012)This research project aimed to explore how successfully The Ryder Cup 2010 and subsequent marketing techniques has impacted upon Golf Club Membership at the Celtic Manor Resort. By critically reviewing various sources of ...
Davies, Emma (Cardiff Metropolitan University, 2009)An investigation and analysis was made of how two British seaside resorts – Barry and Weston-Super-Mare are implementing regeneration strategies to attract tourists back to their resorts. The two British seaside resorts ...
Seasonality in Cornish Seaside Resorts: A case study identifying why Padstow, Watergate Bay and Rock lack effects of seasonality, and how their success can be implemented to reduce seasonality in Bude. Hamlyn, Kerri (Cardiff Metropolitan University, 2015)This dissertation uses Watergate Bay Hotel in Newquay, Rick Steins Seafood Restaurant in Padstow, The Dining Room in Rock and Bude Tourist Information Centre in a case study approach, with the aim to explore how each ...