Evaluating the potential cruise market in Bulgaria
Cardiff Metropolitan University
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The purpose of this research paper is to evaluate the potential cruise market in Bulgaria. The cruise industry has successfully developed through the years, enlarging its supply by new, attractive and affordable cruise products. The above fact motivated the author to research whether the cruise tourism is suitable for the Bulgarian market and is there a likelihood to grow the cruise business in Bulgaria. The Literature Review aimed to provide a theoretical background of the study in order to highlight some important particulars about the cruise business: conception of cruise tourism; portfolio of word- famous cruise lines; preferred cruise products and trends of the industry; technologies, innovations, safety regulations and green policy of the cruise companies. The Findings and Analyzing part of the study predominantly focused on examining the people attitude toward the cruise vacation along with its advantages and disadvantages. In addition, specific Bulgarian features were investigated to be found whether they might influence the penetration of the cruise industry. The research tool- interview was adapted to increase the quality of the dissertation. The primary research findings and consequential analyses confirmed the author’s viewpoint that the cruise sector may be developed in Bulgaria.
Masters in Business Administation
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