Successful Methods for Raising Funds in Bulgaria for Charity
Dimitrova, Gergana Mitkova
Cardiff Metropolitan University
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The present study investigates the main reasons for which Bulgarians give to charity, the methods they use to donate funds and their experience with Internet as a channel for raising donations. The results from the research indicate that the majority of the people in this country are motivated to give to charity when they trust the organization that will distribute the collected funds and when their donations are going to be spent for particular cause. Over 70% of the individuals are willing to donate a small percentage of their monthly income for various causes because they want to make Bulgaria a better place to live and they enjoy helping others. However the main reason for which people are not ready to give a small part of their salary to charity is that they do not believe that their contribution will be used for its intended purposes. The most widespread methods for donating to the non-profits are through sending an SMS, giving funds in a donation box, buying a charity card or donating directly to the person in need. Contributors prefer to support causes related to medical treatment of children, children without parents, people with disabilities and education of children in disadvantaged financial situation. Approximately 80% of the Bulgarians have never donated money online because they did not trust the fundraising website or because they have never seen an Internet page that is raising donations for charity. In addition over 60% of the participants in the survey said that they will be worried about the confidentiality of their personal data if they give money online.
Masters in Business Administration
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