The impact of the online retail trade on the physical trade in Bulgaria.
Cardiff Metropolitan University
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The introduction of the Internet for private use is associated with a major change in people’s lifestyle. This revolutionary technical innovation understandably led to a change in the way people do shopping. Today one can buy almost everything via the Internet, from pizza to a private jet. However, all online purchases have a direct effect on the physical (traditional) market. Therefore, a need has arisen for a detailed research on the way the online trade influences the physical trade, and vice versa. This topic is considered to be of great importance in the contemporary world, where the Internet has and will have more and more impact on people’s daily lives and, respectively, on the means of doing business. The effects of the spread of the online shopping culture are noticeable not only for the buyers, who now have significantly wider choice of goods and services and can purchase almost everything without leaving home, but also for all traders, participating in the online and physical market (hand-to-hand market). The interest of the traders in this new web technology empowered form of trade could be contributed to various factors. The way of buying and selling has changed significantly. Probably, it will never be the same again. The companies should be up to date and respond adequately to this change in order to survive, let alone grow. However, in Bulgaria it is not quite clear how the enterprises respond to the global changes and what the level of awareness related to this issue is. Therefore I decided to conduct a research related to this issue. The name of the research is "The impact of the online retail trade on the physical trade in Bulgaria". The main research questions are: 1. What are the chief factors, which prompt the Bulgarian retail companies to move from one way of products retailing to another? 2. What are the main motives of the companies of different size in Bulgaria to participate or not participate in e-commerce? The main objectives are: 1. To find out the main factors, which could be accountable for the change in the way the Bulgarian companies sell their products. 2. To find out the key motives, which drive the different size Bulgarian enterprises to participate or not participate in e-commerce.
Masters in Business Administration
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