The potential for development of cruise and yachting tourism in Bulgaria
Cardiff Metropolitan University
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This study establishes an initial understanding of the state of mass tourism, cruise tourism and yachting tourism in Bulgaria. The development of the mass tourism in Bulgaria is seen as a way of improving a country's economy and social well-being. Cruise and yachting tourism are relatively new to the country and this paper aim to examine the sufficient potential to develop of this industries in Bulgaria. At present, there is a lack of inclusive government guidelines for the Bulgarian cruise and yachting tourism industries. The first chapter introduces the reader to the main research objectives and the research questions which I will attempt to answer throughout this paper. The Literary Review is the core part of the project as it includes previous research made on the topic in the form of ideas, concepts, debates, and results from surveys and experiments, published in articles and textbooks in the field of mass tourism, cruise and yachting tourism industries. The Methodology sector outlines the research process and techniques the author applied in order to accomplish thorough primary and secondary research. This dissertation is based upon the deductive approach. The Findings and Analysis chapters present the results of the research linked to the secondary research information. All the data is presented together with appropriate graphics. The conclusions refer back to the aims and objectives of the project, stating the most valuable trends and analysis and their importance for the research theme. Recommendations are made on possibilities for future development in the tourism industry in Bulgaria.
Masters in Business Administration
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