Dermal Fillers - reasonable skin aging solution: Qualitative analysis of the attitude to dermal fillers in Bulgaria
Kulcheva, Polina Krasimirova
Cardiff Metropolitan University
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The purpose of this research paper is to critically examine the awareness of the Bulgarians of the Dermal Fillers, being a successful skin rejuvenating procedure. The research will concentrate on how the patients qualify these treatments, are they well-informed of the advantages or risks of having these procedures. The idea of the current work is to maximize the fact that the manufacturers and specialists who are using these products must focus on informing the patients and more educating them about the benefits and risk of using not qualitative products and services. The idea is to raise voice to the Dermatological Unions, Organizations and rules, restrictions and laws to be set about the certification of specialists who can work and inject dermal fillers. Aesthetic medicine is a developing clinical sub-specialty and the purpose is to maximize the patients satisfaction, with minimally invasive cosmetic-procedures. There were nearly 10 million surgical and non-surgical cosmetic-procedures, performed in 2009 in USA. (Anon.2010, AAAM), where 83 percent represent the nonsurgical. The top five are: Botulinum Toxin A, Hyaluronic acid, Laser Hair Removal, Microdermoabrasion, Chemical Peels. So, it seems like this business is growing, and in order to have more sarisfied patiens, rules and laws in Bulgaria for working with these products must be set. It is a profitable industry that must concentrate on educating people about the results and benefits from these procedures. Often the differences in customers expectations and the post-effect results are also emerging as a negative result. These procedures are used for enhancing facial contours, reduce the appearance of wrinkles, line, folds, scars but they are not able to do dramatic lifts or changes in the face.
Masters in Business Administration
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