Bulgarians’ Attitude towards Green Practices in Retailing
Cardiff Metropolitan University
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The following research focuses on examining the Bulgarian consumers’ attitude towards green practices. Particular focus is placed on information regarding the need for such practices and how well they are presented on the Bulgarian market, as well as the general consumer response towards them and the factors which prohibit sustainable behaviour. The purpose of this research is to evaluate the extent to which Bulgarian consumers are concerned with environmental protection and to determine whether their response towards green practices incorporated in retail is either positive or negative. Also, an attempt is made to examine factors which prompt a negative response and means to counter that response. Reviewed literature reveals information regarding some of the commonly used terminologies throughout the paper. In addition, literature provides a basis upon which further research is founded. Secondary and primary data reveals that there is a correlation between the attitude Bulgarians express towards green practices and the current state of the industry. Consequent analysis and discussion have concluded that Bulgarians place low importance on environmental protection on a daily basis, although the vast majority is concerned with the social aspect of the issue. When given the opportunity, Bulgarian consumers seem to take an active role in the participation in green practices, though price sensitivity and the general unavailability of such practices limits the extent to which Bulgarians appreciate and take part in environmental protection and sustainability.
Masters in Business Administration
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