The Role, Effects and Force of the Internet on the Trends of Tourism Industry and Hospitality
Cardiff Metropolitan University
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This study examines how the Internet slowly but constantly changes the tourism industry structure and hospitality; how significant such changes are; and where they will lead to. The study describes the different tools of online promoting and their influences on consumers, especially tourists in Varna city. The objective of this research is to find out about the extent of Internet usage of travelers and tourists as well as their choices and option in online promotions. Additionally, nowadays online marketing applications are examined, analyzed, considered and contrasted in order to find the most favorable ones. Contemporary trends and most productive and efficient online promoting means and procedures are researched using secondary literature and a primary survey through questionnaires. Altogether 100 tourists are questioned in Varna city. Through the examination it is found that the plurality of tourists in this region uses and prefers the Internet as a channel to obtain travel appropriate data and to book a holiday. The literature review depicts all fundamentals of online advertising such as Search Marketing, interactive advertising, online public relations, online partnerships. The application of social media shows a very efficient, widely spread and well-liked interaction and promoting tool. E-commerce in tourism and hospitality is growing day by day which supplies opportunity to this business to adjust and become bigger. Due to alterations in Information technology, e commerce is originated in this field and organizations are now heading toward e-business using websites, internet and various online software. Moving from common and established business way to e-commerce way is quite difficult and a diversity of risky determinants is standing as an obstacle for agencies to adjust e-commerce. There are assorted benefits and damages of e-commerce in tourism industry and hospitality. To adjust e-commerce, this business basic challenge is to change completely established shoppers to e-commerce shoppers. The aim of this literature review is to give an introduction on tourism industry and hospitality along with the influence on this business after adjustment of ecommerce. What will be the advantages after adjusting e-commerce and what are the obstacles which stop companies to enter in e-business? The development and progress of the Internet as a distribution channel is seeming because the number of Internet users has increased. This dissertation examines the results of questionnaires based on the awareness of tourists about the competitive influence of online reservations on consumer loyalty and interaction strategies used.
Masters in Business Administration
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