Motivating employees in tough economic times
Dobreva, Penka Dobrinova
Cardiff Metropolitan University
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The purposose of the dissertation is to identify and anlyze factors and methods of motivation excluding fianancial insentives that can be appied by manageris in order to enhance the performnace of their subordinates in tough ecomic times. The paper focuses on the importance of certain intrinsic motivation techniqiues such as the opportunity for advancement, challenging work and regular feedback and other internal drivers in relation to the esteem, belongingness and self-actualization needs, which motivate employees intrinsically. In the methodology section I disccisus particular methods that have been applied for secondary and primary data collection in relation to the research objectives and questions of the dissertation including research philosophy, sampling and etc. In the literature review section I provide reliable theoretical insights as a result from a careful secondary research in the available academic literature and relevant articles and publications by scholars and experts in the field of organizational behavior, social psychology and human resource management. Primary research have been conducted in order to test the developed theory and find out and examine what factors and methods excluding the financial incentives can influence the productivity and level of performance of the employees from three sectors within the Bulgarian business environment - media, finance and IT. Findings from the primary research are illustrated and analyzed in the data and analysis section. Career growth and development, job satisfaction, team work and set of goals are identified as most influential factors of motivation for the participants in the primary research that indicate certain motivation techniques that could be applied by managers due to the job design and goal-setting theory. Final results are compared with the secondary reserach information from the literure review in the conclusion section. In the recommendation section I suggest topics for futher and more extensive investigation concerning the relationship between work motivation and level of perofmarmce and producitvy.
Masters in Business Administration
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