Consumer Preferences on Purchasing a House in Bulgaria
Cardiff Metropolitan University
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The dissertation presents a research on the consumer preferences for purchasing a residential property in Bulgaria. The consumers’ behavior as a result of motivation, learning, culture and perception has been broadly discussed in the context of the decision making process and the product – housing. For building a theoretical background the researcher has reviewed list of academic resources together with specified journals, media publications as well as official government sources. The study has been conducted in inductive research approach by gathering observations, patterns and dependencies for conclusion and systematizing of the information on the consumer preferences for purchasing a home. Primary research questionnaire has been distributed and data has been gathered and processed for quantitative analysis. As an outcome of this research the author has concluded on the consumers’ preferences for residential property and the key criteria that are important for the decision making process.
Masters in Business Administration
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