Consumer Preferences on Purchasing a House in Bulgaria
Cardiff Metropolitan University
MetadataShow full item record
The dissertation presents a research on the consumer preferences for purchasing a residential property in Bulgaria. The consumers’ behavior as a result of motivation, learning, culture and perception has been broadly discussed in the context of the decision making process and the product – housing. For building a theoretical background the researcher has reviewed list of academic resources together with specified journals, media publications as well as official government sources. The study has been conducted in inductive research approach by gathering observations, patterns and dependencies for conclusion and systematizing of the information on the consumer preferences for purchasing a home. Primary research questionnaire has been distributed and data has been gathered and processed for quantitative analysis. As an outcome of this research the author has concluded on the consumers’ preferences for residential property and the key criteria that are important for the decision making process.
Masters in Business Administration
Showing items related by title, author, subject and abstract.
An Evaluation of the Food Safety Related Anxiety Levels Prevalent Among the Consumers of the Republic of Macedonia Bajev, Sinisha (University of Wales Institute Cardiff, 2012)Recently, the interest in food risk has grown a lot and varieties of researches have been done in the view of Food-Related Risks. Particularly, they are concerned in the consumer anxieties over food scares, food security ...
Potential for development of organic farming in Bulgaria - Consumer survey and farm producers standpoints Yordanova, Svetla (Cardiff Metropolitan University, 2012)This report is written for the purposes of researching the possibilities for developing the organic farming in Bulgaria, as the main theme is formulated as: "Potential for Development of Organic Farming in Bulgaria – ...
Kuzmanova, Pavlina (Cardiff Metropolitan University, 2012)The present dissertation aims at determining whether subliminal advertising affects consumers’ buying behavior. The research examines the relationship between feeling response to advertising and attitude toward advertising ...