Consumer Preferences on Purchasing a House in Bulgaria

View/ open
Author
Spasova, Daniela
Date
2013Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
The dissertation presents a research on the consumer preferences for purchasing a residential property in Bulgaria. The consumers’ behavior as a result of motivation, learning, culture and perception has been broadly discussed in the context of the decision making process and the product – housing. For building a theoretical background the researcher has reviewed list of academic resources together with specified journals, media publications as well as official government sources. The study has been conducted in inductive research approach by gathering observations, patterns and dependencies for conclusion and systematizing of the information on the consumer preferences for purchasing a home. Primary research questionnaire has been distributed and data has been gathered and processed for quantitative analysis. As an outcome of this research the author has concluded on the consumers’ preferences for residential property and the key criteria that are important for the decision making process.
Description
Masters in Business Administration
Collections
Related items
Showing items related by title, author, subject and abstract.
-
A Study to Explore How the Internet Has Impacted Ticketing for Live Music Concerts, From a Consumer Perspective.
Clark, Jade (Cardiff Metropolitan University, 2018)The aim of this dissertation was to explore how the Internet has impacted ticketing for live music concerts from a consumer perspective and in doing so, identify how concert ticketing could be improved for consumers. ... -
An Evaluation of the Food Safety Related Anxiety Levels Prevalent Among the Consumers of the Republic of Macedonia
Bajev, Sinisha (University of Wales Institute Cardiff, 2012)Recently, the interest in food risk has grown a lot and varieties of researches have been done in the view of Food-Related Risks. Particularly, they are concerned in the consumer anxieties over food scares, food security ... -
Consumer beliefs regarding fat replacement and sensory perceptions of foods made with 0% fat yoghurt.
Lofthouse, Felicity (Cardiff Metropolitan University, 2016)Background: The recent increase in the prevalence of obesity has been classified as a global epidemic. Despite industry efforts to reduce the saturated fat content of commonly consumed foods, limited research is available ...