Employees’ Work Motivation in Bulgarian IT Sector

Abstract

Title: Employees’ Work Motivation in Bulgarian IT Sector. Author: Stamenka Vasileva Supervisor: Dr. Michel Minkov Problem: Work motivation is one of the main problem that today’s business world. It is essential for all companies to recognize what motivate their employees in order to improve productivity and ensure organizational success. Purpose: The purpose of this dissertation is to identify employees’ work motivation in Bulgarian IT Sector. Methodology: The research was based on Positivism philosophy and Inductive research approach was used. In order to answer the research questions both primary and secondary data was gathered. The data was obtained using Quantitative method. The primary data was collected using Survey through Questionnaire and Random Stratified Sample was used to determine the research target group. The secondary data was collected through World Value Survey website. Conclusion: After analyzing the research results, it could be concluded that work motivation differs from company to company, although all they are IT ones. The results also differ considering managers and their subordinates’ perspectives. The research also found out that managers and their subordinates are stimulated by different motivators.