An exploration of the conference industry in Wales with a view to identifying the challenges in human resource management
Cardiff Metropolitan University
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This dissertation explored the Conference Industry in Wales with the main aim being to identify the challenges of human resource management in the successful operation of conferences. The research aim was broken down into four research objectives: 1. To assess the size, scope and structure of the Conference Events Industry 2. To evaluate the human resource requirements 3. To examine how the quality of customer service could be assured, especially in terms of professionally skilled human resources. 4. To develop a human resource recruitment, education and training strategy for the conference events industry to ensure the success of conference operations. This research was carried out to establish the breadth, trends and growth of the industry in order to determine the market share of conference operations. It was also necessary to gather the current views of employers to identify any challenges regarding human resource management and to determine the criteria for successful conference operations. The research methodology applied to gather the data was historical and empirical, utilising the literature review and structured interviews with managers and staff. The focus was to examine the level of skills available and determine any skills gaps and skills shortages faced by the industry. The empirical research was mainly carried out by interviews using structured questionnaires. Most of the managers during the interviews remarked on the importance of the human resource element in delivering a high level of customer service. The conclusions drawn from this research has been that the conference industry plays a vital role in the region's economy and indeed the economy of the nation.
MSc Events Management
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