An exploratory evaluation of the effectiveness of online marketing for businesses: A study of Facebook and Twitter

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Author
Bryant, Samantha
Date
2014
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
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Abstract
To research the effectiveness of online marketing with a specific focus on the social media websites Facebook and Twitter
URI
http://hdl.handle.net/10369/6440
Description
BA (Hons) Business and Management
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