Women's Experience of Being a Manager and the Challenges they face in a UK Based Retail Organisation
Cardiff Metropolitan University
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This study is motivated through having examined the role of challenges women face in managerial positions in retail, as found within a UK based retail organisation and assessed the impact particular progression barriers have on female career development. A sufficient amount of variations similar to the following qualitative study have previously been established, nevertheless research has not been advocated specifically within the mentioned UK based retail organisation. The proposed approach of semi-structured interviews were developed using qualitative data findings by utilising a sample variation size of seven store managers and assistant managers who were, at present, employed within the UK based organisation. By conducting such interviews, data was examined in order to form the concept of understanding each participant’s individual perceptive based on their managerial experience; specifically focussed on the retail sector as a whole and identified the progression barriers through having explored the effect this has upon their career development. Furthermore, the qualitative findings concluded the female managers interviewed had predominantly found themselves obtaining management positions in retail due to the fact they felt passionate towards representing the UK based organisation and the retail sector remained a preferred sector of employment as the consequence of having gained part time jobs at the foundation of their careers. Additionally, the data presented the preference to become a manager based upon the personal drive of female managers to become dedicated to attain every career opportunity offered to them. Moreover, communication and teamwork concluded as the fundamental competencies found as the key competencies obtained for a manager, thus from this emphasised the key principle of people management to be essential for retail management. Ultimately, the foremost theme which occurred from the data findings consisted of a diversity range of rationale towards the challenges females face in retail, with a degree of reasons which ranged from personal characteristics of individual managers to the lack of internal recruitment opportunities for lower level managers to progress within the UK based organisation. Consequently, as a result of detailed analysis, the following research study has explained the central importance to understanding potential barriers women face in managerial roles within the retail sector, based on certain perspectives. The researcher hopes the study will offer female managers a direction in obtaining successful career progression as a store or assistant manager in certain UK based retail organisations.
BA (Hons) Business and Management (with Law)
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