An analytical evaluation of Country of Origin perception; a study of Kia Motors
Cardiff Metropolitan University
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The aim of this study was to investigate the Country of Origin phenomena with respect to South Korea, South Korean product attributes and Kia Motors, which aimed to investigate the relationship between the aforementioned variables. The study was carried out mainly in a quantitative nature, to provide analysable and relatable data, which could also be cross compared with previous literature and concepts.
BA (Hons) Business and Management with Finance