THE REBRANDING OF CRICKET THROUGH TWENTY20
Cardiff Metropolitan University
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This research looks at the methods implemented in order to re brand the image of cricket through TwentyTwenty (T20) cricket based on three main areas of investigation. These being a spectator's view on what attracts them most to T20, two county cricket clubs methods to re brand the image of the game and a national organisations methods to re brand the image of cricket. The findings were gathered from fans forums in the form of questionnaires and from individuals within the organisations through interviews. The study finds that a lot of changes are being made by clubs and the national organisation in order to re brand the image of the game
BA (Hons) Business and Management Studies
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