THE REBRANDING OF CRICKET THROUGH TWENTY20
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Date
2014Type
Thesis
Publisher
Cardiff Metropolitan University
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Show full item recordAbstract
This research looks at the methods implemented in order to re brand the
image of cricket through TwentyTwenty (T20) cricket based on three main
areas of investigation. These being a spectator's view on what attracts them
most to T20, two county cricket clubs methods to re brand the image of the
game and a national organisations methods to re brand the image of cricket.
The findings were gathered from fans forums in the form of questionnaires
and from individuals within the organisations through interviews.
The study finds that a lot of changes are being made by clubs and the national organisation in order to re brand the image of the game
Description
BA (Hons) Business and Management Studies
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