• English
    • Welsh
  • English 
    • English
    • Welsh
  • Login
Search DSpace:
  • Home
  • Research at Cardiff Met
  • Library Services
  • Contact Us
View item 
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
  • DSpace home
  • Cardiff School of Management
  • Taught Degrees (Management)
  • Undergraduate Degrees (Management)
  • View item
JavaScript is disabled for your browser. Some features of this site may not work without it.

THE REBRANDING OF CRICKET THROUGH TWENTY20

Thumbnail
View/open
Tyler Griffin.pdf (641.6Kb)
Author
Griffin, Tyler
Date
2014
Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item record
Abstract
This research looks at the methods implemented in order to re brand the image of cricket through TwentyTwenty (T20) cricket based on three main areas of investigation. These being a spectator's view on what attracts them most to T20, two county cricket clubs methods to re brand the image of the game and a national organisations methods to re brand the image of cricket. The findings were gathered from fans forums in the form of questionnaires and from individuals within the organisations through interviews. The study finds that a lot of changes are being made by clubs and the national organisation in order to re brand the image of the game
URI
http://hdl.handle.net/10369/6458
Description
BA (Hons) Business and Management Studies
Collections
  • Undergraduate Degrees (Management) [568]

Related items

Showing items related by title, author, subject and abstract.

  • Thumbnail

    “Days in the dirt”: an ethnography on cricket and self 

    Bowles, Harry Christopher Richard (Cardiff Metropolitan University, 2015)
    This study provides a representation of the lived transitional experiences of a group of student-cricketers on a passage toward professional cricket. Set in the local context of a university cricket academy, the investigation ...
  • Thumbnail

    Injury Surveillance in Women's Cricket 

    Basketter, Gabrielle (Cardiff Metropolitan University, 2014)
    The aim of this study was to determine the injuries sustained in women's cricket to gain an understanding of the different injuries, mechanisms of injury and injury management during the summer 2013 season. A secondary ...
  • Thumbnail

    IDENTIFYING AND CRITICALLY ANALYSING THE MEDIA-RELATED FACTORS UNDERPINNING THE DEVELOPMENT OF WOMEN’S CRICKET. 

    Smith, Gregory (Cardiff Metropolitan University, 2015)
    Theberge (1998) outlines that sport has been utilised as a tool to construct patriarchal ideologies where men are seen as the dominant species, termed as gender stereotypes. Krishna (2013) suggested that this concept is ...

Browse

DSpace at Cardiff MetCommunities & CollectionsBy issue dateAuthorsTitlesSubjectsThis collectionBy issue dateAuthorsTitlesSubjects

My Account

Login

Statistics

Most Popular ItemsStatistics by CountryMost Popular Authors

DSpace software copyright © 2002-2015  DuraSpace
Contact us | Send feedback | Administrator