THE REBRANDING OF CRICKET THROUGH TWENTY20
View/
Date
2014Type
Thesis
Publisher
Cardiff Metropolitan University
Metadata
Show full item recordAbstract
This research looks at the methods implemented in order to re brand the
image of cricket through TwentyTwenty (T20) cricket based on three main
areas of investigation. These being a spectator's view on what attracts them
most to T20, two county cricket clubs methods to re brand the image of the
game and a national organisations methods to re brand the image of cricket.
The findings were gathered from fans forums in the form of questionnaires
and from individuals within the organisations through interviews.
The study finds that a lot of changes are being made by clubs and the national organisation in order to re brand the image of the game
Description
BA (Hons) Business and Management Studies
Collections
Related items
Showing items related by title, author, subject and abstract.
-
“Days in the dirt”: an ethnography on cricket and self
(Cardiff Metropolitan University, 2015)This study provides a representation of the lived transitional experiences of a group of student-cricketers on a passage toward professional cricket. Set in the local context of a university cricket academy, the investigation ... -
IDENTIFYING AND CRITICALLY ANALYSING THE MEDIA-RELATED FACTORS UNDERPINNING THE DEVELOPMENT OF WOMEN’S CRICKET.
(Cardiff Metropolitan University, 2015)Theberge (1998) outlines that sport has been utilised as a tool to construct patriarchal ideologies where men are seen as the dominant species, termed as gender stereotypes. Krishna (2013) suggested that this concept is ... -
Injury Surveillance in Women's Cricket
(Cardiff Metropolitan University, 2014)The aim of this study was to determine the injuries sustained in women's cricket to gain an understanding of the different injuries, mechanisms of injury and injury management during the summer 2013 season. A secondary ...
