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dc.contributor.authorGriffin, Tyler
dc.date.accessioned2014-11-07T13:24:29Z
dc.date.available2014-11-07T13:24:29Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10369/6458
dc.descriptionBA (Hons) Business and Management Studiesen_US
dc.description.abstractThis research looks at the methods implemented in order to re brand the image of cricket through TwentyTwenty (T20) cricket based on three main areas of investigation. These being a spectator's view on what attracts them most to T20, two county cricket clubs methods to re brand the image of the game and a national organisations methods to re brand the image of cricket. The findings were gathered from fans forums in the form of questionnaires and from individuals within the organisations through interviews. The study finds that a lot of changes are being made by clubs and the national organisation in order to re brand the image of the gameen_US
dc.language.isoenen_US
dc.publisherCardiff Metropolitan Universityen_US
dc.subjectrebrandingen_US
dc.subjectcricketen_US
dc.titleTHE REBRANDING OF CRICKET THROUGH TWENTY20en_US
dc.typeThesisen_US


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