An Investigation of Bahraini Consumer Perspectives Towards Corporate Social Responsibility

Abstract

The purpose of this dissertation was to investigate and analyse Bahraini resident’s perspectives on CSR and Eco labelling in British Brands focusing on Topshop and River Island, since consumer attitudes on these topics may well affect their buying decisions, thus encourage businesses to engage in sustainability. Initially secondary research was conducted to develop a deeper understanding of the current research regarding Corporate Social Responsibility (CSR) and Eco labelling. Following this primary research was conducted in the form of qualitative research using both questionnaires (52 participants) and interviews (9 participants). The sample was Bahraini residents of all ages (above 18 years of age) and different groups of consumers. The study found that interviewees had limited knowledge of CSR and even less knowledge of eco labelling and what it involved. Some Bahraini participants were willing to pay premium prices if they knew their clothes were being produced in an ethical manner. In addition, the participants expressed that they would like to know more about the products they are buying through Eco labelling.