An exploratory study on the motives for individuals engaging in illegal music downloads
Smith, Robert Ian
Cardiff Metropolitan University
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Online music piracy has changed the way in which individuals consume and acquire music. This paper sought to review existing literature regarding online music piracy, the intention to do so, the motivations behind this act and attitudes towards music piracy. Through the use of online questionnaires and eight semi-structured interviews comprised of students of Cardiff Metropolitan University, quantitative and qualitative instruments were used to depict the behaviour and attitudes of students surrounding online music piracy. Conclusions drawn from this study show that online music piracy is a complex moral issue. The use of scenario probes adopted for semi-structured interviews revealed music piracy on the whole as an ethical issue, however participants were able to justify unethical behaviour in relation to personal experience. Findings also suggest that little is being done to prevent the use of online music download programmes. Quantitative analysis revealed online music downloads as the most common method to acquire music, with a dominant number of participants who view the price of music is currently too expensive.
BA (Hons) Business and Management Studies
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