An exploratory, investigation into staff motivation and job satisfaction of part-time staff. A Study of Primark
Cardiff Metropolitan University
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The purpose of this study was to examine the influence of work motivation on job satisfaction (dissatisfaction) of Primark employees at Cardiff for part time retail operatives. The idea was to identify the factors causing low and high motivation at the branch. The rationale for the thesis was to study an observation that some employees seem to be better adjusted to the working environment than others, and are motivated in different ways. From a non-managerial perspective the study looks to base Hertzberg’s two factor studies to analyse and create the research questions, and then provide further discussion and recommendations alongside the results. The target sample was part time retail staff all aged over 18, differing demographics such as age, gender, educational backgrounds and job roles. The data was collected using semi-structured and questionnaires, and participants were randomly selected. The profile respondents included both male and female. The major findings of this study indicated towards an unhappy workforce, with issues over three major motivational factors, mainly achievement, recognition and internal relations with managers which were the main dis-satisfiers according to the research data. Positive factors were also identified by the results which showed satisfaction with relationship with peers, salary and satisfaction with working conditions. These results revealed the work attitudes of employees at the time of this research. The study recommends strategies of how management can imply methods of motivational techniques and to utilize achievement, recognition and internal relations with management as a method to keep employees highly motivated and satisfied within their jobs. Also recommended are some tools such as strategic changes to management styles, to help to improve the relationship issues highlighted by the participants between the employee and the manager.
BA (Hons) Business and Management Studies
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