PhD theses \ Traethodau PhD

Exploring Servitization Readiness in Manufacturing Firms

Teso, Giulia (Cardiff Metropolitan University, 2017)

For commoditised and mature markets, where consumer expectations are rapidly changing, manufacturers have increasingly begun to consider services as an integrated part of their offering. The shift from goods production to ...

Power and Inclusion in Coaching: The Role of Humour

Edwards, Christian (Cardiff Metropolitan University, 2015)

Within the field of sports coaching, a burgeoning belief exists that sociological thought has the potential to challenge and shape the boundaries of related knowledge. Such enquiry has set about explaining how coaches ...

Exploring the potential of cultural events to facilitate intercultural understanding, global citizenship and peace: A longitudinal case study of Llangollen International Musical Eisteddfod

Davies, Karen (Cardiff Metropolitan University, 2017)

The project explores the potential for cultural events to facilitate intercultural understanding, global citizenship and peace. This potential was researched through the investigation of the processes and mechanisms of ...

Hospitable or Hostile? The Impact of Daily Deals in the Hotel Sector of the Hospitality Industry

Minor, Katarzyna Barbara (Cardiff Metropolitan University, 2017)

Daily deal promotions have been widely adopted by the hospitality industry and although academic interest is growing there is still a lack of hospitality based academic research of this phenomenon. The current literature ...

Collective Social Entrepreneurship as a Collaborative Strategy to Reduce Poverty in Nigeria

Edobor, Festus Osaretin (Cardiff Metropolitan University, 2018)

This research project focuses on the role of collective social entrepreneurship as a collaborative strategy to reduce poverty in Nigeria. The Nigerian government, particularly since the structural adjustment programme of ...

Complex simulation of entrepreneurial opportunity emergence: The case of Nigerian entrepreneurship

Okoye, Izuchukwu Benedict (Cardiff Metropolitan University, 2018)

The current policy and public debate on the overall topic of entrepreneurship pays little attention to a more specific and developing property of entrepreneurship such as the emergence of an entrepreneur. This study examines ...

Designing an Advertising Model In the cultural context of South West Nigeria

Olawuyi, Adegoke (Cardiff Metropolitan University, 2018)

The research is focused on the south west region of Nigeria and aims to investigate current advertising views and practices in this region. The aim is to then develop a more effective advertising approach by reviewing ...

The organisational climate of preschools and associated characteristics: A study of a group of preschools in England

Saunders, Sue (2018)

This study investigated the organisational climate of 26 preschools in England using a multi stage mixed methods design. Data collection included an initial questionnaire administered to all preschools, followed by a second ...

Social Norms, Alcohol Expectancies, Parental Monitoring, Parental Perceptions And Adolescent Patterns of Alcohol Consumption In Athens And Cardiff: A Cross-Cultural Analysis

Speis, Phoebe-Demeter (2017)

Alcohol use is widespread in many cultures and alcohol experimentation in adolescence may be construed as a ‘’normal’’ practice. However excessive adolescent alcohol consumption has potentially detrimental effects on ...

Understanding biomechanical differences in technique between phases of a sprint

von Lieres und Wilkau, Hans Christian (Cardiff Metropolitan University, 2017)

Sprinting requires the rapid development of velocity while technique changes across multiple steps. Research Themes (Phase analysis, Technique analysis and Induced acceleration analysis) were formulated to investigate and ...

Physicality in the Design and Development of Computer Embedded Products

Hare, Joanna (Cardiff Metropolitan University, 2014)

Computers have become commonplace in our daily lives; they are embedded within so many products that they have largely become invisible. Furthermore, computers are used to aid in the design of those products and it is ...

The impact of national and global macroeconomic factors on emerging stock markets: A multi-statistical analysis of the MINT countries

Adesanmi, Adenike Adebola (Cardiff Metropolitan University, 2018)

This research contributes to an ongoing debate in finance on whether stock markets are integrated or segmented. The arbitrage pricing theory (APT) suggests that systematic and unsystematic risks are major determinants ...

An investigation of marketing intelligence as a strategy to enhance competitiveness in the apparel industry: The case study of two apparel companies in post - Soviet Georgia

Nadareishvili, Ekaterine (Cardiff Metropolitan University, 2017)

Growing competition forces companies to develop models to continuously scan for information as a sole way to develop a competitive edge over rivals. In this context, the presence of an effective marketing intelligence model ...

Are marketing degrees fit for purpose? : Re-shaping the undergraduate marketing curriculum to better equip early career marketing practitioners for employment and career progression

Wellman, Neil (Cardiff Metropolitan University, 2017)

This thesis asks if, as literature and stakeholders suggest, the primary purpose of marketing degrees is to educate the next generation of marketing professionals, are they ‘fit for purpose?’ A wide-ranging literature ...

Improving effectiveness of mobile learning technology for use in higher education: A comparative study of the UK and Jordan

Jawarneh, Ali Yousef (Cardiff Metropolitan University, 2017)

This research is aimed at assessing the capabilities and limitations of mobile learning technology and its impact on learning in Jordanian higher education. The data was collected through three sets of activities, namely ...