An investigation into the potential impact of the introduction of a minimum price of 50p per unit of alcohol on the 18-24 year old population of Cardiff
Cardiff Metropolitan University
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This study investigates the impact that a minimum price for alcohol of 50p per unit would have on the 18-24 year old population of Cardiff and how the alcohol consumption of this group would be affected. The report discusses the phenomenon of binge drinking, highlighting its causes and consequences as well as possible solutions. It looks at the economic, social, cultural and political factors which contribute towards the complications behind the introduction of a pricing policy for alcohol. Literature regarding the topic shows a range of different approaches, with the vast majority of sources, through the use of statistical data and research methods justifying the need for the introduction of a minimum price, a policy being welcomed by many but unpopular alcohol industry, with lobbying by them being cited as a reason the government’s decision to have changed . The data collection for the research was based on quantitative research constructed through questionnaires examining the characteristics of young people’s alcohol consumption in Cardiff, examining their behaviour and attitudes towards alcohol and their reaction to a possible minimum. This data has been evaluated and analysed in accordance with comparative academic literature. The key finding of the research established the relationship between a change in the price of alcohol and a reduction in consumption, analysing the different factors which can contribute to a person’s decision to drink less. The research shows that the introduction of a minimum price of 50p would reduce the consumption of those who are most at risk therefore having a positive effects on the problem of alcohol abuse.
BA Hons BUSINESS ECONOMICS
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