Facebook Side Effects. Facebook virtual reality threatens its users’ happiness
Cardiff Metropolitan University
MetadataShow full item record
Facebook connects more than one billion people in the world’s largest social network. On a daily basis Facebook users spend on average time approximated as 20 years trying to "socialize". Undeniably, Facebook is an invaluable source for fulfilling the basic human need for social connection. However, recently there has been a vigorous debate about the "side effects" of social networking. On one side, Facebook is deemed to harm real-life relationships both with our close friends and with our general friends. In a way the traditional formula for maintaining lasting relationships – "the more you put into a relationship, the more you will get out of it" is challenged as increased Facebook sharing is more likely to result in Facebook unfriending and even real life avoidance. On the other side – the social network is believed to foster frustration and resentment, which might endanger the platform’s sustainability. Moreover, it is questionable if everything that we see and impress us on Facebook is real. The virtual reality enables users to manage the way they represent themselves and provides infinite grounds for intentional boosting of the physical appearance, job achievements and even personal happiness of people. The following research based on a sample of 123 respondents examines the extent to which Facebook threatens the pillars of our happiness – relationships, friendships, self-esteem and subjective wellbeing. More narrowly it aims to investigate the online as well as the offline consequences related to the use of the social network and to highlight the importance of maintaining a healthy balance between real-life and virtual reality.
Masters in Business Administration
Showing items related by title, author, subject and abstract.
Bin Hj Abd Hamid, Hj Muhd Abdul Hafiiz (Cardiff Metropolitan University, 2011)Mintel (2009) reported as Social Media users gain confidence in utilising Social Media Sites, they will incorporate these new media forms more into their everyday lives.Jobber (2007) stated that the power of new technologies ...
Sociall Media as a Marketing tool and its comparative influence on political campaigns and product sales Krasteva, Margarita (Cardiff Metropolitan University, 2014)Social Media has been discussed by many people, researcher, marketers, teachers and writers. All of them studied the importance of Social Media as a marketing tool and its influence on people’s behavior and on businesses ...
TAYLOR, LEAH (Cardiff Metropolitan University, 2014)ABSTRACT I undertook a study into how jobseekers use Social Networking Sites as part of their job seeking efforts following the statistic that 93% of employers now use SNS in their recruitment efforts. I chose this study ...