Sociall Media as a Marketing tool and its comparative influence on political campaigns and product sales

Abstract

Social Media has been discussed by many people, researcher, marketers, teachers and writers. All of them studied the importance of Social Media as a marketing tool and its influence on people’s behavior and on businesses in today’s modern world where there is a Social Media boom. The Social network is often seen as a key instrument for bargaining power both from competitors, buyers and suppliers in order to improve the product they are offering.

My study first reviews all relevant literature review that I could find. It deeply explains all of the different types of Social Media, how and for what purposes people could use them. Furthermore, I am analyzing in details the finding based on the secondary and the primary researches, which are proofs for the relationship between the Social networks and the people. It shows how people are influenced by the social networks and what degree is that influence.

The great numbers of secondary researches are in help for my study. I was able to compare them to my findings and was able to advocate my hypothesis. The purpose of my research is to investigate the usage of the Social Medias as a marketing tool and the competitive influence on political campaigns and product sales. In order to achieve that, I needed to study people’s behavior when using the Social Marketing, which exact Social Networks they mostly use, how much the Social Media reflects on their opinion and what are the their topics of interest.

In my study I have used a quantitative research method. This type of research is generally associated with a paradigm. This paradigm is involved with collecting data and after to convert it to a numerical form. In this way the statistical calculations will be made and based on them the conclusions will be written. In order to easily produce statistics and facts which will guide my though research, in the questionnaire I have done my best to ask the respondents the correct questions in a structured way. The reason for this is that in such a way it will be easy to produce facts and statistics that would guide any researcher.

The questionnaire has been distributed with online survey using Facebook, emails and personal chat.

Thanks to this research I was able to conclude that the Social Media is indeed of a very high importance for marketers and PR’s. Its usage as a marketing tool in today’s world is really important because of the great influence that it has on people when talking mostly about politics and also but not as much when it comes to products and services sales.