Impact of BMW Brand on Social Perceptions
Cardiff Metropolitan University
MetadataShow full item record
The purpose of this research paper is to understand how the BMW brand influences social perceptions. What are people’s thoughts and associations towards BMW Company and do people distinguish it from their competitors. Critically reviewing the relevant literature, showed brand and brand recognition is powerful tool in modern business. The Methodology sector reveals the research techniques which the author has used to accomplish the secondary and primary research. Secondary and primary research findings revealed more information about the impact of BMW brand and confirmed the previously set objectives and hypothesis. Based on all existing information was concluded that all marketing techniques are evolving true the years. In order to stay competitive on the market, companies have to work more and more with new methods and techniques for attracting customers and distinguishing their brand.
Masters in Business Administration
Showing items related by title, author, subject and abstract.
Tansey, Marcus (Cardiff Metropolitan University, 2017-04)Competition amongst firms is intense within the fashion industry, with more options for the consumer than ever before. Firms are altering their brand strategies to adopt and manage this increase in competition with an ...
Sadek, Heba Hassan (Cardiff Metropolitan University, 2015)In today’s competitive business environment, banks operate in a severe rivalry due to various factors, including globalisation, fast technological developments and homogeneous nature of banks services. For this reason, ...
HOW IS THE USE OF SPONSORSHIP WITHIN THE FESTIVAL INDUSTRY IMPACTING THE FESTIVAL CUSTOMER EXPERIENCE? USING ‘BESTIVAL’ AS A CASE STUDY Button, Eleanor (Cardiff Metropolitan University, 2017-04)This research project examines how brand sponsorship at festivals impacts the festivalgoer’s experience, using Bestival as a case study. To achieve this aim the researcher made a series of objectives that needed to be ...