Impact of BMW Brand on Social Perceptions

Abstract

The purpose of this research paper is to understand how the BMW brand influences social perceptions. What are people’s thoughts and associations towards BMW Company and do people distinguish it from their competitors.

Critically reviewing the relevant literature, showed brand and brand recognition is powerful tool in modern business.

The Methodology sector reveals the research techniques which the author has used to accomplish the secondary and primary research.

Secondary and primary research findings revealed more information about the impact of BMW brand and confirmed the previously set objectives and hypothesis.

Based on all existing information was concluded that all marketing techniques are evolving true the years. In order to stay competitive on the market, companies have to work more and more with new methods and techniques for attracting customers and distinguishing their brand.