Enterprise project for development of chalet camp on the Bulgarian Black Sea coast
Cardiff Metropolitan University
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The aim of this project is to investigate the opportunities for establishing sustainable business model for a Chalet camp on the Bulgarian Black Sea Coast. Camping is educating and brings people closer to each other and to the nature at the same time. Although camping is not a new phenomenon and according to Encyclopedia Britannica (www.britannica.com) the founder of modern recreational camping was Thomas Hiram Holding who crossed the prairies of the US in 1853 in a wagon train with a company of 300 people, nowadays camping is still modern and imposing new trends. As such could be defined the "glamping", or as described in USA Today Travel (www.travel.usatoday.com) the glamorous way of camping with all conveniences and modern facilities. Such conditions are provided by the modern chalets replacing the old style bungalows and offering seasonable flexibility and low maintenance costs. The concept of a modern vision chalet camp would fit perfectly with the trend of diminishing number of camps and increased demand for a new product on the Bulgarian market, different than the overcrowded hotel resorts. Establishing a sustainable business model of a functioning chalet camp on the Bulgarian Black Sea Cost would help for the diversification of the Bulgarian tourist product and restore the image of the country as a favorite camping destination. The goal of the project is to bring profit using modern eco friendly facilities combining low operating costs with comfort for the guests by filling up the obvious gap created by the increased demand on the Bulgarian market for such product.
Masters in Business Administration
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