Educational tourism - the case of Eastern European students: driving forces, consequences, and effects on the tourism industry
Cardiff Metropolitan University
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An examination of the educational tourism was conducted in the present research. The main aim of the research was focused on the identification and examination of the motives and reasons of foreign students to participate in different educational programmes and to continue their studying abroad, and determination of consequences of such decision. The study was started by the literature reviewing and further selection of the research methods. Such qualitative data collection method as an interview was chosen for obtaining the relevant information. Thus, an interview guide was designed in order to cover the basic issues of the research. Current foreign students and alumni from five Eastern European countries were individually interviewed online. Coding, categorization, and grounded theory approach were applied as data analysis techniques. Stereotypes, willingness of adventures and challenges, personal reasons were defined as main motivational forces for the participation in the educational tourism. The many benefits for participants and destination countries were explored including personal and professional improvements and growth of the national tourism industries. Conclusions and recommendations (e.g. detailed educational tourism market research, development of new programmes, and changes of the education systems), were made and suggested.
MSc Tourism Management
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