Ukraine as a potential tourist destination for Bulgarian citizens: demand side perspective
Cardiff Metropolitan University
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Tourism industry is one of the world’s fastest growing industries and is a major source of income for many countries (UNESCO, n.d.). In this dissertation Ukraine is described as potential tourist destination for Bulgarians citizens. Ukraine has great potential and stock of resources, but tourism sector in the country is not enough developed, there is no corresponding promotion and development of tourists destinations in general. The main aim of the dissertation is to analyze if Ukraine is attractive tourist destination for Bulgarians. Due to survey it is find out customers’ behavior among Bulgarians citizens, in order to understand which destinations and tourists’ activities are popular among them as well as Bulgarian citizens’ perception towards Ukraine as a tourism destination. After analyzing the obtained results the recommendations towards Ukrainian tourism suppliers, including tour operators, hotels, also Governmental and non-Governmental institutions, which are dealing with marketing of the tourism industry have been done. In the dissertation the quantitative method is used. Considering objectives of this study convenience sampling is applied. Data are collected using online – questionnaire, with the help of Facebook and through the sending it by e-mail. This method was chosen because it is practical, answers are collected in the standardized form and it can be analyzing more scientifically than other forms of methods. The participants of the survey will be population (over 18 years old), based on 2012 it is 3 995 101 persons. Likert scale, dichotomous, leading and rating scale questions is used. After receiving the data, results is analyzed using t-test and ANOVA test. The data are processed by SPSS. In this research paper such theoretical backgrounds have been discussed: Tourism destination; Developing of tourist destination and making it attractive for tourists and visitors; Preferred travel destinations; Strategic destination planning; Dynamic destination management; Destination competitiveness; Destination marketing; Destination marketing organizations; Customer behavior, “Push” and “Pull” factors of tourism destination`s choice. Data & Findings which were received directly connected with the objectives of present study. All findings are presented in tables and figures in order to better demonstrate the results. Comments and explanation are also performed. Due to obtained data, conclusion and recommendation have been provided. The conclusions present the answers on the study objectives and provide answers on the research questions. Recommendations are given through analyzed data, and intended to Ukrainian Governmental and Non-Governmental organization.
Masters in Tourism Management
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