The Use of Social Networking Sites by Jobseekers
Cardiff Metropolitan University
MetadataShow full item record
ABSTRACT I undertook a study into how jobseekers use Social Networking Sites as part of their job seeking efforts following the statistic that 93% of employers now use SNS in their recruitment efforts. I chose this study as I found very little research on the jobseekers view of social recruitment in comparison to that of the employers and recruiters and as a graduate I it is interesting to see the potential of finding work via Social Networking Sites. Through secondary research I was able to find that 93% of employers now use Social Recruitment with LinkedIn, Facebook and Twitter being Social Networking Sites of choice. Although components of the sites may vary, all allow employers to market themselves with a profile page, and use the power of contacts and networks to not only source potential candidates but to spread job opportunities far and wide. Using an e-survey I found that despite 100% of respondents having at least one Social Network profile only 34% of jobseekers have actually used Social Networking Sites as part of their job searching and instead still favour ‘traditional’ methods of finding a job such as using friend and family connections, and using online career searching sites such as Monster.com questioning whether people are aware of the potentials of social recruitment. I also found that 66% of individuals would consider changing the information on their profiles on their Social Networking Sites if they thought that employers would be viewing them, which, when you think that 91% of employers have used a SNS to screen potential candidate, with a further 69% rejecting candidates as a result of doing so (Undercover Recruiter 2014) questions the reliability of Social Recruitment overall.
BSc Hons BUSINESS INFORMATION SYSTEMS
Showing items related by title, author, subject and abstract.
Thomas, Kieran Liam (Cardiff Metropolitan University, 2014)As the usage rates of social networking sites grow there is indication that this could be an effective platform for marketers. To better understand how advertising is applied on these new platforms, this study adds more ...
Al-Balushi, Masooma Khamis Mahmood (Cardiff Metropolitan University, 2008)The vision of 2020 for Oman focuses on two main areas; the first area is to diversify the country's economy away from its reliance on oil. The second area is to focus on the Omanisation Plan (OP) through development and ...
Bamokarh, Saud Salem (Cardiff Metropolitan University, 2017-04)The aim of the project is to critically analyse the role of social media in the recruitment of students. With this aim, the researcher has selected 100 students randomly to do a questionnaire survey. The questionnaire was ...