The Use of Social Networking Sites by Jobseekers
Cardiff Metropolitan University
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ABSTRACT I undertook a study into how jobseekers use Social Networking Sites as part of their job seeking efforts following the statistic that 93% of employers now use SNS in their recruitment efforts. I chose this study as I found very little research on the jobseekers view of social recruitment in comparison to that of the employers and recruiters and as a graduate I it is interesting to see the potential of finding work via Social Networking Sites. Through secondary research I was able to find that 93% of employers now use Social Recruitment with LinkedIn, Facebook and Twitter being Social Networking Sites of choice. Although components of the sites may vary, all allow employers to market themselves with a profile page, and use the power of contacts and networks to not only source potential candidates but to spread job opportunities far and wide. Using an e-survey I found that despite 100% of respondents having at least one Social Network profile only 34% of jobseekers have actually used Social Networking Sites as part of their job searching and instead still favour ‘traditional’ methods of finding a job such as using friend and family connections, and using online career searching sites such as Monster.com questioning whether people are aware of the potentials of social recruitment. I also found that 66% of individuals would consider changing the information on their profiles on their Social Networking Sites if they thought that employers would be viewing them, which, when you think that 91% of employers have used a SNS to screen potential candidate, with a further 69% rejecting candidates as a result of doing so (Undercover Recruiter 2014) questions the reliability of Social Recruitment overall.
BSc Hons BUSINESS INFORMATION SYSTEMS
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