Businesses and Multimedia: Why Should Businesses advertise using social media
DAVIES, ELIZABETH MARY
Cardiff Metropolitan University
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abstract Businesses and Multimedia: Why should businesses advertise using social media? Cardiff Metropolitan University (May 2014) The aim of the study is to provide an insight into the current multimedia advertising strategies used by Tesco PLC. The theory was that businesses will begin to find it difficult to gain their customers attention if they do not use social media for their advertising. To test the theory questionnaires were created along with one interview. These were all created to gain a better insight of the definition of social media advertising and what the most successful advertising factor is. Participants were required to give their understanding of the phrase social media advertising. Then discuss which advertising factor they believed is the most successful for businesses to use. Previous studies were also examined along with the primary research. The previous studies gave definitions of social media advertising and the strengths and weaknesses of businesses using advertising. The results clearly supported the theory that businesses would start to suffer and find it difficult to gain their customers attention if they do not use social media. As stated in previous studies it is now a matter of what method of social media should be used, not if the business should be using it. The limitations of the study were also discussed.
BSc Hons BUSINESS INFORMATION SYSTEMS WITH MULTIMEDIA
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