South African politics and the 2003 cricket world cup
Cardiff Metropolitan University
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BSc (Hons) Sport, P.E. and Recreation
In 2003 South Africa hosted the Cricket World Cup. This was a significant event, not only due to publicity generated by the sport itself, but also as a political statement. This study can be viewed as an important sociological study as it encorporates the above two strands. Through first hand qualitative research and a wide selection of secondary data this study revealed key themes regarding how South African politics affected the Cricket World Cup. These themes have been generated through the analysis of four separate interviews. Topics such as race, monetary motivation and the South African psyche regarding sport have been raised and explored. The significant findings of the study reveal that the South African government with the help of the UCB influenced the 2003 Cricket World Cup so as to safeguard public order, to promote the prestige of a community or nation, to promote a sense of identity, belonging, and unity amongst citizens, to emphasise values and orientations consistent with political ideology, to increase cítizen support for a political leader and system, and to promote general economic development in the community and society. It was also found that South Africa used the 2003 Cricket World Cup to promote and develop cricket in the country. Indeed, by hosting the Cricket World Cup, South Africa were responsible for delivering some of the objectives of the International Cricket Council.